The further frustrations of Katy
At first Colormist was convinced that Katy was on her side.
Colormist had been working at ICE for almost a year. She was full-time temporary but had worked there longer than many of the full-time permanents. Katy came into my office to drop off a proof and wondered (aloud) why Colormist didn't have a mailbox.
Colormist replied that she didn't quite know. She had been here for quite a while, and even though other temps had their own mailbox--Colormist didn't.
Katy disappears and returns with Debby. They begin talking on how to amend the problem. (Every problem is a VERY BIG problem around there.) Debby insists that Colormist cannot have a mailbox in the mailroom because she's a temporary and it's not protocol. Even though other temporaries have a mailbox and there are quite a few open mail cubes, Colormist is not allowed to have one. Colormist begins having a very large chip on her shoulder about Debby.
So Debby trots off with her new ingenious idea of putting a plastic bin inside the doorway with the postit note "Marketing" on it.
Wow, thanks Debby. You know, Colormist wouldn't have thought of that without your help.
Katy walks off satisfied.
Months go by and Colormist becomes full-time permanent. Colormist gets her own little mailbox, finally. Was that so hard? We all know how complicated label makers are.
Katy continues to use the little bin right inside the door, but she drops off the proofs in a most peculiar way. She merely squeaks open the door a crack, snakes her arm into the room, drops the proof into the plastic bin, and then slides back out. It's very unobtrusive and exceedingly odd. She was the only one who used the bin.
One afternoon the marketing officemates decide to clean out the office. They ditch the plastic bin since we all had mailboxes now.
Boy did they hear about it the next day.
Katy snaked her arm in as usual and noticed the bin was missing. She opened the door further and poked her head in to peer behind the door at the shelf there thinking they had placed the bin behind the door. (Actually they had placed the bin back down in the supply closet, ha!)
When she couldn't find it, she opened the door even further and asked us where our box was.
Katy: "What happened to your mailbox?"
Colormist: "Oh! We got rid of it because it wasn't needed anymore."
Katy looks incredulous (how did we function without the bin?): "But what am I supposed to do with the drafts?!?"
Colormist: "Well, you could use the mailboxes... or put them on our chair if you don't want to walk down there (heaven forbid she has to remember our names properly)."
Katy begins getting hysterical when things don't stay they way she wants them.
Colormist extends her arm, palm up: "Or, you. could. just. hand them to me?"
Katy takes a tentative step forward, and hands Colormist the proofs.
Colormist smiles reassuringly: (See now? That wasn't that bad, was it?) "Thanks!"
Katy slides back out of the room and down the hall.
Afterward: Katy has continued to hand the proofs directly to the intended party in my office. Heaven forbid if one of the marketing staff is EVER absent and they're not there to accept the document from her hand.
Are you insane? Nobody pays for education!
Well you must be if you actually paid for a degree or went to private school--sucker.
Carol and Einstein have a problem with headings. They like them to be
specific and convey the desired
message of the brochure. Did you catch that, cause it's important. You need to CONVEY the MESSAGE of the brochure. Right, remember that cause you're going to have a quiz on it later.
Einstein's favorite slogan is
"Bigger and Better than Ever". He insists marketing uses it for every brochure, but then don't'cha think that the audience will catch on (seeming how they're the highly educated types that
obviously didn't pay for their education) and think, 'ya know, I.C.E. always says this brochure is
Bigger and Better than Ever, I think they're full of shit.'
So, with some input, marketing devises this nice catchy slogan on our latest brochure advertising a learning course: "The best education money can buy." Sorta specific, but not quite. They needed to keep it short so that the headline is skimmable.
Well all HELL broke loose.
Carol comes down with Einstein. They're getting ready to send the brochure to be printed and she insists they change everything.
Carol: The headline's not specific! We need it to be specific to the course! People don't pay for education!
A slight reflection here, Carol actually helped devise the headline. And did you catch that? People don't pay for education.
Clark (coworker/officemate) & Colormist gave pause. Carol was the second-in-command, so she had to be right. But, people don't pay for education... hmmm...
Colormist didn't pay for grade school or high school. But she did pay for part of college. In fact, she has loans that need to be repaid. What exactly is Carol talking about again? Is this a slam at Colormist for paying for college? Is Colormist stupid because she didn't get enough scholarships to go to college for free?
And most of all, WTF??? Colormist works for a LEARNING INSTITUTION. That's what they (I.C.E.) sells: education.
Carol must be on crack.
Einstein speaks up: well really it should say, "Bigger and Better than ever" because it is. It's bigger than last year and really is the best in the state.
Colormist begins wondering if she's technically allowed to shove people out of her office.
Carol and Einstein eventually leave the office, converse about the travesty of the horrible headline, and return with a bigger and better--far more specific headline.
Now before I enlighten your life with this fantastic headline, let me tell you one of the key idioms of headline creations. Short & sweet. Keep it less than 8 words. Anything longer and the individual viewing the headline will not be able to read it in one glance (aka, they'll have to concentrate). If they don't read it at first glance, then there's a good chance they won't want to read the piece at all.
So the headline they devised was:
'Labor and Employment Professionals—Everything You Need—All in One Program! Advice, Tips, Updates...."
Let's count the words together, shall we? 1...2...3...4...5...6...7...8...9...10...11...12...13...
14!
That's 14, nearly double the length that you should have a headline be. Not only that, but they stuck in the phrase 'Labor and Employment Professionals'. Okay, we only MAIL to Labor & Employment people, of COURSE they're professionals. They work in the damn field, don't they?
And JUST LOOK at how specific that headline is. Read it again.
See, you get advice, tips,
and updates. Hmmm... It's all you need, really. Honestly.
Leagues more specific than the first one, right? And it conveys the message appropriately.
mmmmhmmmm....
Colormist desperately just wants to win ONE battle with Carol without Carol throwing a fit or changing things at the last moment... Well, that and get the words: bigger, better, best, etc out of Einstein's dialog.
Names and locations changed to save my ass.