I don't know what it is about books...

But apparently managment thinks people are horribly stupid when it comes to books. Not only do you have to have pictures of books as well as a large heading saying "BOOK CATALOG", but you also need to brand ICE 4-times as much as you would ever need to on any other product we promote. Why? Because they're insane.

On both the first and second version above, management said they couldn't tell that this piece was ICE's product because it 'looks so different'. News flash, folks. The catalog ALWAYS looks different because you ALWAYS hate last year's catalog.

Out of the 7 different snippets of information on the cover, 4 of them have an ICE reference (under 'Order a book today!' is the web & phone info with ICE name) --one of them has two references in one! Yay!

There's nothing like OVER branding your product. Please, can you put our name on there again? I can't tell that this is ICE's product. The third version, as viewed above, is the book catalog in 1st draft. I'm expecting it to change a few more times in the next two drafts. Wish me luck!