I submit for your perusal, exhibits #1 & #2
Exhibit #1
The above exhibit is a brochure mock-up I designed for ICE's Winter Book Sale. Please note the tagline 'Buy what you're missing during'
Granted, grammar is off because I removed some key elements, but please ignore that.
The instant reaction of my supervisor's supervisor (Carol) was 'how clever'. (that's good news) The instant reaction of CEO-lady was also favorable.
I was happy as a fuzzy warm kitten nestled in a blanket in the sun on a cool spring day. Super ecstatic happy... I never receive this kind of fanfare for my work. I was on cloud 9.
So, I push the mock-up into first draft and CEO-lady starts freaking out. 'Aren't you going to put a book there? I thought you were going to put a book there. There's no book there.'
WHAT THE HELL??? She actually thought I'd spend the better half of a work day editing the photograph so it looked like there was a book missing with a little dotted outline just to put a book in there later on???
And the WORST part is, SHE GOT THE MESSAGE BUT DIDN'T UNDERSTAND THAT SHE GOT THE MESSAGE!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! *faints*
She knew there was a book missing, saw that the message read 'buy what' you're missing', and knew a book should go there. So, her mind, making that last feeble connection, wanted a book in that hole. However, she didn't understand that she 'got the message' and wanted me to put a book in the hole because the message said to find her missing purchase.
After much explaining, Step-on-me returns with a compromise.
And thus I submit to you exhibit #2.
Exhibit #2
She had me get rid of the dotted lines (because, of course, they don't make any sense) and add the words 'Your Next Title'.
Hello Captain Obvious, glad you could join us today in our mission to make the world think less!
The worst part is, it just makes ME look stupid in the long-run. I have to use these bastardized pieces of art in my portfolio and then explain to my potential employers why I'm not an idiot.
The above exhibit is a brochure mock-up I designed for ICE's Winter Book Sale. Please note the tagline 'Buy what you're missing during'
Granted, grammar is off because I removed some key elements, but please ignore that.
The instant reaction of my supervisor's supervisor (Carol) was 'how clever'. (that's good news) The instant reaction of CEO-lady was also favorable.
I was happy as a fuzzy warm kitten nestled in a blanket in the sun on a cool spring day. Super ecstatic happy... I never receive this kind of fanfare for my work. I was on cloud 9.
So, I push the mock-up into first draft and CEO-lady starts freaking out. 'Aren't you going to put a book there? I thought you were going to put a book there. There's no book there.'
WHAT THE HELL??? She actually thought I'd spend the better half of a work day editing the photograph so it looked like there was a book missing with a little dotted outline just to put a book in there later on???
And the WORST part is, SHE GOT THE MESSAGE BUT DIDN'T UNDERSTAND THAT SHE GOT THE MESSAGE!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! *faints*
She knew there was a book missing, saw that the message read 'buy what' you're missing', and knew a book should go there. So, her mind, making that last feeble connection, wanted a book in that hole. However, she didn't understand that she 'got the message' and wanted me to put a book in the hole because the message said to find her missing purchase.
After much explaining, Step-on-me returns with a compromise.
And thus I submit to you exhibit #2.
Exhibit #2
She had me get rid of the dotted lines (because, of course, they don't make any sense) and add the words 'Your Next Title'.
Hello Captain Obvious, glad you could join us today in our mission to make the world think less!
The worst part is, it just makes ME look stupid in the long-run. I have to use these bastardized pieces of art in my portfolio and then explain to my potential employers why I'm not an idiot.
posted by Laura Mitter at
11:45 AM
0 Comments:
Post a Comment
<< Home